Marketing Technology Architecture Portfolio

Governed systems, scalable automation, and measurable business outcomes.

Selected case studies showing how business requirements become CRM, lifecycle, data, integration, governance, and automation systems built to scale.

Portfolio Scope: MarTech architecture, CRM, lifecycle, data integration, governance & AI
Core Platforms: Eloqua, Salesforce, HubSpot, Oracle Sales Cloud, Adobe Experience Cloud
Operating Focus: Target-state design, platform ownership, integration, personalization & handoff
Results: 25% completion | ~98K completions | 95% lower cost | 30% fewer errors | 3× re-engagement
Business Impact: ~$1.04M cost avoidance | stronger journeys | clearer ownership | scalable operations